The following is an excerpt from a Reuters Article (which probably wonâ€™t be available a month from now). I say, anything that gets kids to stop watching television is probably a good idea.
Commercial Leaves Kids Too Scared to Watch TV
LONDON (Reuters) – A Marmite commercial that parodied 1950's science fiction film “The Blob” has been banned from all children's' programs in Britain after leaving kids too scared to watch television, the advertising watchdog said.
Six people complained to the Advertising Standards Authority (ASA) that their toddlers had been terrified by the adverts, with four refusing to watch television after seeing them and two suffering nightmares.
I am amazed at how early children can identify with what is on television. One evening Naomi, at age 16 months, picked up her paper â€œZoo Palsâ€ plate, held it vertically in front of her face, and hummed a little song as she rotated it back and forth slightly. Nichelle told me that Naomi was mimicking the commercial.
Naomi is also enthralled with â€œBlueâ€™s Clues,â€ and David, somewhat reluctantly, had to share his stuffed Blue dog with Naomi until Nichelle was fortunate enough to find one costing only a few dollars for Naomi. We have some old episodes on tape, and Naomi loves the program. Singing the theme song (which I do very poorly) is enough to get her dancing. I find this impact of television both fascinating and a bit frightening. (By the way, if you have heard a rumor that Steve Burns, the original (and best) host of â€œBlueâ€™s Clues,â€ is dead, then you have been misled.)